- 9/15/2017 -
Which country has the strongest purchasing power
The first five diamond markets - the United States, China, India, Japan and the Middle East Gulf region, in the eyes of Europeans, buy diamonds because it can be passed from generation to generation, because of this habit, the size of the European diamond market is much smaller
Diamonds, that is, after pondering the diamond, mining difficult, complex processing. In general, the level and price of diamonds are evaluated with "4C", ie, Color, Clarity, Caratweight, and Cut.
According to De Beers' annual global sales report, global diamond jewelry demand in 2014 increased by 3% to $ 81 billion, and Meriere was "strong" to describe it. In the top five diamond markets - the United States, China, India, Japan and the Middle East Gulf region, in the local currency, diamond consumption demand is positive growth.
Among them, the United States to replace China as the fastest growing market in 2014, an increase of 7%, reaching 37 billion US dollars; China 6%, the scale of 62 billion yuan; India market growth is growing, an increase of 3% Japan's market is more than expected, up 2%, but by the dollar against the yen depreciated, according to the dollar -11%; the Gulf region because of the decrease in the number of visitors, especially in the United States Is the consumption of Russian and Chinese tourists is weak, only achieved a small increase of 2%. The five major diamond markets account for 75% of global demand.
Philip Merier pointed out that although the European economy showed low growth led to a decline in demand for diamonds. Moreover, in Europeans, buying diamonds is because diamonds can be kept in the family for life, and can be passed on from generation to generation. Because of this habit, the size of the European diamond market is much smaller.
Most of the diamonds in Europe are bought by tourists, especially from China, for example, in Paris, for example, 30% -50% of the luxury goods are bought by Chinese tourists, Europe is not De Beers's attention to the market. For us, the most important market is the United States and China, accounting for more than 50% of our sales share. "Philip Meri said.